Rolex Grand-Am series star, Memo Gidley, will be debuting his new
Muscle Milk extreme athlete Bell Infusion helmet this weekend at the
Crown Royal 200 at Watkins Glenn International Raceway. Memo is one of
a number of elite Muscle Milk hand picked athletes that include
Shaquille O’Neal, Adrian Peterson and Matt Reed, to name a few, that
represent all forms of competition.
Rolex Grand-Am series star, Memo Gidley, will be debuting his new Muscle Milk extreme athlete Bell Infusion helmet this weekend at the Crown Royal 200 at Watkins Glenn International Raceway. Memo is one of a number of elite Muscle Milk hand picked athletes that include Shaquille O’Neal, Adrian Peterson and Matt Reed, to name a few, that represent all forms of competition.
The Muscle Milk Bell Infusion helmet is painted after the Muscle Milk Banana Creme flavor RTD (ready to drink) drink bottle. "I was asked to choose a flavor to put on my helmet," said Gidley. "I thought man, I like every flavor and picking just one is going to be tough! However, my choice, Banana Creme is very, very good."
Memo has been a Muscle Milk athlete since 2000. "I started using Cytosport products when I realized that I needed to step up my workout game at the time I started racing Champ Cars…which were extremely physical to drive," said Gidley. "And now my current racing lifestyle demands so much that I could not do it without Cytosport and Muscle Milk products to keep me strong."
Memo has also driven with owner Greg Pickett in a number of races in his ALMS P1 car and Daytona Prototype along with working out with Greg in the Cytosport gym on a regular basis. "Greg Pickett has been a great friend and supporter of mine for the last number of years," said Gidley. "I t has been awesome to get to know him, his wife Penny, son, Mike, daughter Nikki, and all the people of Cytosport and Muscle Milk."
Even though Memo’s primary focus is racing the #77 McDonalds Daytona Prototype, he can also be seen racing just about anything and everything on any given weekend. "I just love to race and the challenge I get from pushing the limits of both my body and the various vehicles that I race," said Gidley. "I am fortunate to be able to live this life…which is my dream. I could not do it without the support of Muscle Milk, all my sponsors, friends and family that support my fast paced lifestyle."